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    The Elements and Principles of Design

    • Grade 8
    • Language Arts Graphic Arts/Communications Technology
    Queen Charlotte Intermediate School
    150 North River Road, Charlottetown, PE, C1A 3L3
    Telephone: 368-6970
    Fax: 368-6983

    Linda Shaw-Packard, Graphic Arts/Language Arts (
    JoAnne Jay, Teacher-Librarian (

    Project Outline

    (Curriculum Context - Background Information)

    You will be entering the world of Visual Communications by finding examples of the different elements and principles of design, in advertising and photography.The students will use these elements and principles of design to analyze photography and advertising with a new perspective of what the artist/advertiser is attempting to do.

    You will:

    1. Define each of the 7 Elements and 7 Principles of design - see posters.

    2. Create a book.

    3. Cut your own background pages from construction paper - (MUST all be same size)

    4. Cut your front and back covers from bristol board - (same size as book pages)

    5. PRINT the label and description of each of your examples. Lettering is important here. So is spelling.

    6. Create a cover design to reflect the content of your book.

    7. Work cooperatively with your partner, if you are working with one.

    8. Bind book creatively when it is completed.

    9. Learn to look at photography and advertising in magazines, and other sources, in a whole new way and hopefully have a better understanding of what the artist was attempting to do.

    Design is the structure of art, with the elements and principles unifying the different

    parts and giving the work visual order. The elements and principles are always used

    in combination and therefore, work together to create a composition with a good


    Find examples of the following: Any 15

    1. An Old Master/Famous Painting used in, or as part of an advertisement (ad).

    2. Ad/photo showing ELEMENT of LINE.

    3. " " " of SHAPE.

    4. " " " of FORM.

    5. " " " of VALUE.

    6. " " " of TEXTURE.

    7. " " " of SPACE.

    8. " " " of COLOUR.

    a)Primary colours

    b)Secondary colours

    c)Complimentary colours

    d) Monochrome colours

    e) Warm colours

    f) Cool colours

    9. Ad/photo showing PRINCIPLE of BALANCE.

    10. " " " of MOVEMENT.

    11. " " " of CONTRAST.

    12. " " " of PATTERN.

    13. " " CLOSE UP of point of view.

    14. " " CLEVER USE OF ITEMS.


    16. Ad/photo SHOWING DIAGONAL

    17. " " " SHOWING ILLUSION

    18. " " SHOWING COMEDY

    General Goals
    (Why are we doing this?)

    To encourage the use of various skills that one can use in the graphic arts environment.

    To learn the skills and importance of time management and meeting deadlines.

    To learn about and identify the elements and principles of design.

    To learn and develop presentation methods.

    Student Learning Outcomes
    (Knowledge, Skills, Strategies and Attitudes from the Atlantic [APEF] Curriculum)

    Learning Resources Required
    (Print, non-print, audio-visual, electronic, community)

    Print - Articles About The Elements and Principles of Design

    • "Various old magazines ie Sports Illustrated, Homes and Gardens, Canadian Living etc.,"

    Electronic - Computer Hardware

    • Computers, printer, scanner

    Electronic - Computer Software

    • Claris Works/Apple Works/ Word Perfect/ Corel Presentations etc., ()

    Show Me The Implementation Plan

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