In this unit, Co-Co explains how advertisers target
kids online, teaching young children to recognize online marketing
techniques used in "advergames" and other immersive Web
environments.
In their second adventure, the CyberPigs explore the
world of chat rooms and learn to distinguish between fact and
fiction, and to detect bias and harmful stereotyping in online
content.
This interactive online game takes students through
a series of mock sites that test their savvy surfing skills. The
game ends with an online quiz, that gives students an even more
in-depth level of information.
This animated module takes students on a mission
from Planet Earth to assess the varying degrees of prejudice,
misinformation, and hate propaganda on the "Galactic Web."
Lesson Plans for Teachers from the Media Awareness
Network
With the layering of identity through the use of
nicknames and avatars and perceptions of anonymity, it is easy for
young people to sometimes forget that real people – with real
feelings – are at the heart of online conversations.
This lesson introduces students in grades 6 to 9 to
the online marketing techniques used to target children on the
Internet and helps them to understand the similarities and
differences between traditional marketing methods and online
advertising.